Ayesha Bux is the founder of SalamFest. Her Great Great Grandfather came first to Australia in 1860. Her family is of Pakistani heritage and is in its seventh generation in Australia. She has a Masters in Computer Science from RMIT University and has taught at various universities. Ayesha is on the board of JCMA(Jewish, Christian, Muslim Association) and the chair of the Women’s committee. Ayesha has served on the board of SAARC Chamber Women Entrepreneurs Council and as the Honorary Investment Consul for Pakistan in Melbourne. She has presented globally at various conferences and events including CHOGM Perth, WexNet and Education without Borders. She is an avid supporter and volunteer for various causes including women empowerment, inter-faith harmony and linkages, empowerment of the high needs or marginalised groups of the community. She gained a valuable insight into the traditions and practices of the Abrahamic faiths during her Catholic schooling. This inspired ongoing support of interfaith initiatives.

Ayesha has a desire to share and celebrate Muslim contributions in arts, culture and cuisine with the broader Australian community. This aspiration lead to the conception of SalamFest